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Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Colored marketing Everyone likes colorful magazines or leaflets.
But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time.
Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company.
From small ones to big ones? it is known that on a different scale.
However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
Low Costs Printing labels for various types of products has grown significantly in recent times.
Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate.
Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.
The potential market for low-cost prints is small, local companies producing small quantities of goods.
Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests.
In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.